aim zo häppi!

Over the weekend I found out that even my own mother is reading Fifty Shades of Grey, the R-rated novel being dismissively described as "mommy porn," but unequivocally the latest Twilight-esque publishing success.

Universal and Focus Features have acquired the rights to Fifty Shades of Grey and its two sequels, Fifty Shades Darker and Fifty Shades Freed. It seems clear that the adaptations will be R-rated, given that the books are heavy on S&M sex scenes and all the usual trappings of romance novels. 

Deadline points out that the movie can be made fairly cheaply, with few special effects and no real need for big-name stars-- like Twilight, they can hire nobodies and make them big deals later. But still, building a franchise aimed toward older women, and not the teen fantasies of Twilight and Hunger Games, is going to be an unprecedented challenge.